Our Difference
We only work with professional service
firms.
We
only consult on strategic issues that
relate to a firm’s growth and marketplace leadership.
This means we refer any of the implementation aspects
of a marketing program (for example, media relations
or brochure writing) to others who focus on that area
exclusively.
We
have conducted extensive practitioner-oriented research
of the best practices in professional service marketing,
in collaboration with the associations that represent
the major professional services.
We
convene independent Roundtables of Chief Marketing
Officers of some of the world’s
largest and most respected professional service firms.
We
have built relationships with many
of today’s most highly respected professional
service thought leaders, academics and practitioners.
These individuals guide us on our research, case studies
and teaching, and also incorporate our work into theirs.
Ultimately, our clients benefit from these collaborations.
We
are driven to shape the development of emerging strategies
in the field of professional service marketing, and
to share our knowledge of these strategies with the
leaders of professional service firms.
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