Read more about our professional
service firm marketing and management ideology in
Suzanne Lowe's books:
The
Integration Imperative
Marketplace
Masters
Differentiation
is one of the 11 competencies outlined in Marketplace
Masters.
Take our online Differentiation
Assessment Test for instant, anonymous results.
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Differentiation Strategy Consulting
Differentiation is a crucial strategy for professional
service firms to achieve pre-emptive competitive advantage.
In order to be properly conceived, it requires careful
consideration of multiple organizational nuances and
complex marketplace factors, and a commitment to push
past old boundaries. In order to be truly successful,
a differentiation strategy must be operationally supported
by a market-driven infrastructure.
Often, professional service firm leaders find it
helpful to begin the differentiation process on a
solid footing: we offer them the opportunity to do
just that.
In our high-impact differentiation summits professional
service firm leaders will learn:
- Exactly what differentiation is and isn’t.
- How differentiation relates to other firm-wide
strategies (including positioning and branding).
- How differentiation has helped other businesses
to achieve marketplace dominance. (We will use actual
examples of the critical foundations upon which
effective differentiation can be built.)
- The six criteria upon which any differentiation
strategy should be assessed.
From there, we lead summit attendees through powerful
exercises to identify differentiation strategies that
will work best for their firms. We examine how well
they can support the strategies internally, and how
they can be be tested qualitatively and quantitatively
with external audiences.
Our differentiation strategy summits can also be
configured to include:
- Competitive analysis of the ostensible
differentiation strategies of competing firms and
the related marketplace opportunities that appear
available
- Guidance on an optimal framework
for conducting qualitative research on the linked
differentiation, positioning and branding platforms
(including a description of projective and laddering
interviewing techniques and hierarchical value maps).
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