The Marketplace Master - Email Newsletter

Our monthly email newsletter, The Marketplace Master^TM, provides marketing and management leaders of professional service firms with short articles on strategic marketing and other PSF management topics.

We include links to articles we publish in industry-specific publications, and also link to specific posts in our blog, The Expertise Marketplace.

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Past Issues

April 2008	Measuring Marketing ROI
March 2008	Reorganizing a Law Firm's Marketing Approach
February 2008	Using Branding in a Professional Service Firm to Escape the "Sea of Sameness"
January 2008	Harnessing the Power of Web Video to Demonstrate Personal Expertise
December 2007	A Year of Doing Things Differently - The 2007 Thank You Issue
November 2007	Doing Things Differently – Using Budgets Proactively to Evolve a Professional Firm’s Marketing Program
October 2007	Doing Things Differently - Orchestrating Improvements in Professional Service Marketing Processes
September 2007	Doing Things Differently - Reinventing the Marketing and Sales Function at Professional Service Firms
August 2007	Doing Things Differently – How Executive Education is Preparing Professional Services Firm Leaders to Compete More Effectively
July 2007	Doing Things Differently - Service Portfolio Management with Yoh's Jim Lanzalotto
June 2007	Doing Things Differently - An Example from Thornton Tomasetti
May 2007	"Contribution," not "Credit" - Social Networking with BCG's Bill Matassoni
April 2007	Doing Things Differently - No More Spinning Wheels!
March 2007	Doing Things Differently - Marketer on a Mission
February 2007	Doing Things Differently – Showcasing "professional bravery" to get closer to clients
January 2007	Doing Things Differently
December 2006	The Thank You Issue
November 2006	The Problem of Defining Professional Services Marketing Expertise
October 2006	Leadership Legacies in Professional Services: Distinguishing Your Goals from the Expectations of Others
September 2006	How will Marketing be Led in the Professional Service Firm of Tomorrow?
August 2006	Insights on Blogging for Professional Services Marketers
July 2006	The State of Cross-Selling in Professional Service Firms
June 2006	Targeting and Segmentation in Professional Service Firms
May 2006	Measuring Your Top Marketing Strategies
April 2006	Five Goals for Chief Marketing Officers of Professional Service Firms
March 2006	Spotlight on Benchmarking - Findings from New Research on Increasing Marketing Effectiveness at Professional Firms
February 2006	What's Fueling the Competitive Intelligence Fire?
January 2006	Competitive Intelligence at Professional Firms: The Blind Leading the Blind?
December 2005	Keeping Cool When the Marketplace Starts to Boil
November 2005	ACNielsen Marketing Measurement Case Study
October 2005	Methods of Measuring Marketing ROI
September 2005	Does Your Firm Measure Up?
August 2005	Don't Bore Me With Your Blog
July 2005	L.E.K. – A Consulting Case Study on Account Planning and Relationship Management
June 2005	Mastering Professional Service Firm Account Management
May 2005	Investing in Account Management
April 2005	Harness Your Firm's Personality to Compete More Effectively
March 2005	What is Your Firm's Cultural DNA?
February 2005	Is Your Firm's Culture Part of its Marketplace Strategy?
January 2005	Master Your Marketplace by Looking Forwards and Backwards
December 2004	Why Aren’t More Professional Service Firms Researching Client Perceptions?
November 2004	Get Closer to Clients with Data Mining
October 2004	Data Mining - Competitively Smart, or Not Worth the Effort?
September 2004	Break out of the Pack
August 2004	The Top 10 Differentiation Approaches
July 2004	Why Differentiate Your Firm?
June 2004	What is Marketplace Mastery?
May 2004	11 Questions for Marketplace Masters