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Diane Schmalensee, Facilitator and President of Schmalensee Partners

"What a great newsletter — about the only one I've ever found useful in the marketing space."

— Marketing and Communications Director, New York investment firm

The Marketplace Master - Email Newsletter

Our monthly email newsletter, The Marketplace Master^TM, provides marketing and management leaders of professional service firms with short articles on strategic marketing and other PSF management topics.

We include links to articles we publish in industry-specific publications, and also link to specific posts in our blog, The Expertise Marketplace.

Please click here to subscribe.

Past Issues

June 2011	The Marketplace Masters Newsletter Hiatus
March 2011	Skills growth for PSF marketers
February 2011	The Skills-Growth Environment for Growing a Professional Business
January 2011	Our 2011 Marketplace Master™ "Learning to Fly" newsletter series
December 2010	The Marketplace Master™: A Preview of 2011
November 2010	Templates for Integrating PSF Marketing and Business Development
October 2010	Erasing Silos Begins with Shared Understanding
September 2010	Moving from Cost to Contribution: Integrating Marketing and Finance
August 2010	Professional Service Firms and the Digital Divide
July 2010	Integrating Marketing and Human Resources to Turn a Company of Experts into an Expert Company
June 2010	Growing a Global Client Base while Promoting Individuals' Professional Growth
May 2010	Building Responsibility and Enthusiasm for PSF Marketing and Selling
April 2010	Training Attorneys to Market and Sell: Small Steps Equal Great Gains
March 2010	Giving Marketers a Seat at the Table — and Getting a Leg Up on the Marketplace
February 2010	Connecting Marketing with the Needs of the Sales Teams
January 2010	Reconnecting Marketing and Business Development with the Business
December 2009	Cultural Imperatives: A New Lexicon, Formal Shared Accountabilities and More Explicit Expectations
November 2009	Integrating, for the Clients' Sake
October 2009	How One Marketing Department Became a Full-Service Internal Marketing Agency
September 2009	Using Service Offerings as the Catalyst to Integrate Global Marketing and Business Development Initiatives
August 2009	Creating a Culture Where People do Their Best Work
July 2009	Structural Imperatives: Process, Skills and Support
June 2009	Redefining Professional Service Firm Marketing and Business Development
May 2009	The Paradox of Doing Things Differently
April 2009	The Shared Accountability Conundrum
March 2009	The Accountability Conundrum
February 2009	Structural Challenges to Marketing and Business Development Integration
January 2009	Cultural Challenges to Marketing and Business Development Integration
December 2008	Expectations for Marketing Experts - Assigning and Managing Resources
November 2008	Expectations for Marketing Experts - Thought Leadership
October 2008	Expectations for Marketing Experts - Getting Closer to Clients
September 2008	Expectations for Marketing Experts - Roles, ROI and Influence
August 2008	Cross Markets Aren't So Different
July 2008	Cross Selling in Professional Service Firms
June 2008	Mastering Professional Service Firm Account Management
May 2008	Five Goals for CMOs
April 2008	Measuring Marketing ROI
March 2008	Reorganizing a Law Firm's Marketing Approach
February 2008	Using Branding in a Professional Service Firm to Escape the "Sea of Sameness"
January 2008	Harnessing the Power of Web Video to Demonstrate Personal Expertise
December 2007	A Year of Doing Things Differently - The 2007 Thank You Issue
November 2007	Doing Things Differently – Using Budgets Proactively to Evolve a Professional Firm’s Marketing Program
October 2007	Doing Things Differently - Orchestrating Improvements in Professional Service Marketing Processes
September 2007	Doing Things Differently - Reinventing the Marketing and Sales Function at Professional Service Firms
August 2007	Doing Things Differently – How Executive Education is Preparing Professional Services Firm Leaders to Compete More Effectively
July 2007	Doing Things Differently - Service Portfolio Management with Yoh's Jim Lanzalotto
June 2007	Doing Things Differently - An Example from Thornton Tomasetti
May 2007	"Contribution," not "Credit" - Social Networking with BCG's Bill Matassoni
April 2007	Doing Things Differently - No More Spinning Wheels!
March 2007	Doing Things Differently - Marketer on a Mission
February 2007	Doing Things Differently – Showcasing "professional bravery" to get closer to clients
January 2007	Doing Things Differently
December 2006	The Thank You Issue
November 2006	The Problem of Defining Professional Services Marketing Expertise
October 2006	Leadership Legacies in Professional Services: Distinguishing Your Goals from the Expectations of Others
September 2006	How will Marketing be Led in the Professional Service Firm of Tomorrow?
August 2006	Insights on Blogging for Professional Services Marketers
July 2006	The State of Cross-Selling in Professional Service Firms
June 2006	Targeting and Segmentation in Professional Service Firms
May 2006	Measuring Your Top Marketing Strategies
April 2006	Five Goals for Chief Marketing Officers of Professional Service Firms
March 2006	Spotlight on Benchmarking - Findings from New Research on Increasing Marketing Effectiveness at Professional Firms
February 2006	What's Fueling the Competitive Intelligence Fire?
January 2006	Competitive Intelligence at Professional Firms: The Blind Leading the Blind?
December 2005	Keeping Cool When the Marketplace Starts to Boil
November 2005	ACNielsen Marketing Measurement Case Study
October 2005	Methods of Measuring Marketing ROI
September 2005	Does Your Firm Measure Up?
August 2005	Don't Bore Me With Your Blog
July 2005	L.E.K. – A Consulting Case Study on Account Planning and Relationship Management
June 2005	Mastering Professional Service Firm Account Management
May 2005	Investing in Account Management
April 2005	Harness Your Firm's Personality to Compete More Effectively
March 2005	What is Your Firm's Cultural DNA?
February 2005	Is Your Firm's Culture Part of its Marketplace Strategy?
January 2005	Master Your Marketplace by Looking Forwards and Backwards
December 2004	Why Aren’t More Professional Service Firms Researching Client Perceptions?
November 2004	Get Closer to Clients with Data Mining
October 2004	Data Mining - Competitively Smart, or Not Worth the Effort?
September 2004	Break out of the Pack
August 2004	The Top 10 Differentiation Approaches
July 2004	Why Differentiate Your Firm?
June 2004	What is Marketplace Mastery?
May 2004	11 Questions for Marketplace Masters