Projects
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Projects
The following project descriptions represent assistance
we've provided on a number of our engagements:
- Facilitated a Marketing and Business Development
Summit for the senior leadership of a technology
services organization and its newly-acquired healthcare
consulting firm.
- Designed and facilitated market research to help
a global IT strategy and management consulting firm
introduce a flagship service offering to a new segment.
- Spearheaded the differentiation and re-positioning
strategies of several top-tier professional service
organizations. Recent engagements have included
firms in real estate development and management,
new product management consulting, foodservice management,
human resource management consulting, environmental
engineering, telecommunications consulting, construction
management, career management, executive search,
financial services, health care consulting and technology
consulting.
- Conducted marketing and competitor-oriented market
research for numerous professional service firms.
Recent engagements have included firms in marine
environmental protection and maritime safety consulting,
accounting, information technology.
- Advised a Midwestern management consulting firm
on developing a fundamental new approach to packaging
its intellectual capital, a two-year marketing plan
and a redesign of the firm’s marketing infrastructure.
- Helped create and deliver a number of executive
education modules on professional services marketing
for an international technology management consulting
company, to help it transition from a product-focused
technology company to a services-focused consulting
firm. The executive education modules, delivered
at several locations nationwide, facilitated the
early growth of the firm into what is now a multi-billion
dollar business.
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