Expertise Marketing - Marketing for Professional Service Firms


 
Follow Expertise Marketing on Facebook Connect with Suzanne Lowe on LinkedIn Follow Suzanne Lowe on Twitter Email me


Articles

Speeches & Podcasts

Books

Blog: Expertise Marketplace

Professional Services Marketing Assessments

Free Professional Services Marketing Research Reports

Free Professional Services Marketing Tutorials

 

 

"Great presenters, with relevant and dynamic content. The information affected me with reflection of ideas I already knew, and inspired immediate dialog with colleagues for new direction. I look forward to future Council events--this was my first experience with the organization."

Daniel Gore
Padilla Speer Beardsley

"Thank you so much for your presentation to our LMA group yesterday. I have been a member of the LMA chapter for ten years and can honestly say your presentation was the best one to date. The information was helpful and relevant and even without song and dance, most entertaining."

Eva S. Gill, Marketing and Client Services Manager, Williams Mullen

 


Speeches on Marketing & Managing Professional Services

Expertise Marketing president Suzanne Lowe is a frequent speaker on topics about the challenges and trends in marketing professional services. Her experience also includes the design and delivery of executive education programs in marketing for professional service executives. Listed below is a compilation of her recent speaking and executive education experience.

These presentations were requested by national professional associations and/or conference organizations.

AMC Institute, presentation: "The Best Practices of Professional Service Firm Marketing," November 12-14, 2010, Santa Fe

Concord Festival of Authors, panelist: "A Book by You? Publishing a Book in the Digital Age," October 27, 2010, Concord, MA

International Association for Corporate and Professional Recruitment - Small Search Firm Forum, presentation: "The Best Practices of Professional Service Firm Marketing," October 24, 2010, Philadelphia

SMPS Mid-Atlantic Conference, keynote presentation: "Does using Charm help – or hurt professional service marketers?" October 6-7, 2010, Baltimore

SMPS Annual Conference "Build Business," presentation: "The Integration Imperative: Erasing Marketing and Business Development Silos," July 13-17, 2010

Association for Accounting Marketing's 2010 Summit, panelist: "Adding Value: Integrating Marketing and Sales for Greater Results" and "Adding Greater Value to Your Firm," June 22-25, 2010

2010 Frontiers in Services Conference, presentation: "The Integration Imperative," June 10-13, 2010, Karlstad, Sweden

podcastMarketing Profs Podcast: Today’s Five Worst “Wish I’d Known That” Web 2.0 Trip-ups in Professional Service Marketing (And How to Avoid Them), April 2010

podcastRainToday Podcast: Firms Must Break Down Marketing and Business Development Silos—An Interview with Suzanne Lowe, January 2010

podcastThe Engaging Brand Podcast: interview of Suzanne Lowe by Anna Farmery, January 2010

SMPS Fall 2009 Think Tank, panelist: "Recalibrating the Relationship between Marketing and Business Development, November 12, 2009

ACEC Annual Convention and Legislative Summit, panel leader: "Reaching New Markets through Teaming and Joint Ventures," April 28, 2009

ACEC Annual Convention and Legislative Summit, co-presenter with Ross & Baruzzini: "The Integration Imperative, Improve Marketing & Business Development by Erasing Silos -- Once and for All," April 27, 2009

ACEC Annual Convention and Legislative Summit, panelist:"From Engineering Firm to Professional Services Firm: How To Fully Serve – And Keep – Your Clients," April 27, 2009

Moore Stephens NA, webinar: "Consumer and Business Behavior in a Down Economy," February 25, 2009

The 16th Annual Marketing Partner Forum, panel discussion facilitator: "Taking your Program into the 21st Century: Lessons from Top Marketers at Non-Legal Professional Service Firms," January 30, 2009

RainToday.com, webinar: "Marketing and Selling Is Everyone’s Job! How to Create a Culture of Growth at Your Firm," December 11, 2008

The Boston Club Enterprise Group, co-panelist: "Lead Generation and Growing Your Business In Uncertain Times," October 23, 2008

Kennedy Information’s Executive Search Summit 2008, “Search Firm Management,” "Differentiation: An Impossible Dream?" October 22, 2008

podcastITSMA Podcast: The View from the Other Side: B2B Marketing Practices from Other Industries, June 2008. (Use this survey link to get access to the presentation.)

podcastThe Council of Public Relations Firms Podcast: Adapting to a Downturn, Suzanne Lowe and Ford Harding, May 2008.

SMPS Midwest Regional Annual Conference, "The Integration Imperative," Chicago, May 9, 2008

SMPS Northeast Regional Conference, "The Integration Imperative™: Erasing Marketing and Business Development Silos – Once and For All – in Professional Services," Providence, May 8, 2008

podcastThe Silver Group Podcast: Interview with Suzanne Lowe on differentiation and her upcoming book. January 2008. MP3 file

PM Forum, "The Integration Imperative: Connecting Marketing and Business Development in Professional Services," November 8, 2007, Boston

Society for Marketing Professional Services, "Strategic Firm Leadership and Management," November 9, 2007, New York

SMPS-PSMA Build Business 2007 National Conference, "Convert Your Marketing Role into a Strategic Firm Leadership Position," August 27, 2007, Washington DC

Control System Integrators Association conference, "Measuring Marketing Effectiveness," April 27, 2007, Sante Fe, CA

SMPS Southern Region Conference, “The evolving role of the CMO,” Jan 25-26, 2007, San Antonio

Legal Marketing Association New England (LMA NE) Annual Regional Conference, “The Five Most Important Roles for Tomorrow’s Most Effective Legal Marketers,” Nov 16-17, 2006, Boston, MA

IQPC Workshop, "Proving ROI on Marketing by Measuring Marketing Effectiveness," co-presenting with Larry Bodine, September 2006, New York City

LMA, "Proving ROI on Marketing by Measuring Marketing Effectiveness," September 2006, Norfolk, Virginia

Webinar, "Increasing Marketing Effectiveness at Professional Firm," co-presented with Larry Bodine, July 2006

SMPS, "Increasing Marketing Effectiveness at Professional Service Firms," June 13, 2006, Colorado

American Council of Engineering Companies, "Mastering the Marketplace: How to Differentiate Your Engineering Firm," webinar, November 29, 2005

National Society for Professional Engineers Annual Convention, "Marketplace Masters: Competing to Win," July 8, 2005, Chicago

American Council of Engineering Companies Annual Convention, "Mastering the Marketplace: How to Differentiate Your Engineering Firm," April 12, 2005, Washington, DC

Ryder, "Managing the Transition from Products to Services," February 16, 2005, Jacksonville, FL

Wachovia Bank, "Differentiation Strategies for Professional Service Firms," February 16, 2005, Jacksonville, FL

Inner Circle, "Managing the Transition from Products to Services," February 17, 2005, Jacksonville, FL

New England Women Business Owners (NEWBO), "Aligning Marketing Strategies with Culture," February 9, 2005, Newton, MA

Women's Bar Association of Massachusetts, "The 11 Building Blocks of Professional Service Firm Marketing," November 20, 2004

Frontiers in Services Conference, "Mastering the Marketplace: The 11 Principles of Service Firm Marketing," October 30, 2004, University of Miami

American Council of Engineering Companies (ACEC), "11 Principles of Marketplace Mastery," webinar, October 20, 2004

PM Forum, "Benchmarking Your Company's Differentiation Strategies," June 14th, 2004, New York

Association for Accounting Marketing (AAM) Annual Summit, "Marketplace Masters: How Professional Service Firms Compete to Win," June 10, 2004, Las Vegas, NV

Legal Marketing Association 17th annual conference, “Knowledge Management: Whose Product is it Anyway?” session facilitator, March 6, 2003, San Francisco CA

Consulting Summit 2002, Kennedy Information, Inc., “The New Professional Service Marketplace Imperative: Competing to Win,” November 22, 2002, New York NY

American Marketing Association’s Frontiers in Services conference, “Competing to Win? Shortcomings of Professional Service Firms’ Marketing Strategies,” June 27-29, 2002, Maastricht, The Netherlands

Associated General Contractors of America’s 83rd Convention, “Become Closer to Your Clients: Make Your Firm More Market Driven,” March 20, 2002, Las Vegas NV

Institute of Management Consultants New England Chapter, “Competing to Win: Seven Building Blocks of Professional Service Firm Success,” March 16, 2002, Marlborough MA

ACEC-SMPS 2002 Marketing Summit, “Best Practices: How Professional Service Firms are Getting Closer to their Clients,” January 19, 2002, Newport Beach CA

Legal Marketing Association New England Conference, “Becoming More Market Driven," November 9, 2001, Dedham MA

Institute of Management Consultants 2001 Confab, “Stairway to Heaven: Four High-Impact Steps to Get Closer to Clients,” October 29, 2001, Reno NV

American Marketing Association Frontiers in Services conference, “Becoming More Market Driven,” October 27, 2001, College Park MD

Association for Accounting Marketing, (New York Chapter), “What will it Take to Get Closer to Your Clients?” July 11, 2001, New York NY

Minnesota Society of Certified Public Accountants, “Strategic Differentiation,” and “Getting Closer to Your Client’s Needs,” May 21, 2001, Minneapolis MN

Massachusetts Society of Certified Public Accountants, “Getting Closer to Your Clients Needs,” May 10, 2001, Quincy MA

Society for Marketing Professional Services, “Getting Closer to Your Clients Needs,” Boston, May 4-5, 2001, Portland ME

AccountingWeb, “Becoming More Market Driven: Getting Closer to Your Clients,” February 20, 2001

Society for Marketing Professional Services 2000 Annual Conference, “Differentiation for Competitive Advantage,” for Architects/Engineers and General Contractors, August 11, 2000, Austin TX

American Consulting Engineers Council, “Differentiation: How Are Professional Service Firms Using it to Compete?” May 16, 2000, Buffalo NY

Society for Marketing Professional Services, SNE Chapter, “Differentiation: Minding – and Mining – the Gap,” April 5, 2000, Hartford CT; Research Triangle Chapter, May 17, 2000, Wilmington NC

AccountingWeb, “Differentiation: A Key to Success For Accounting Firms,” March 28, 2000

Associated General Contractors of America, “Setting Your Firm Apart: Differentiation in Professional Service Firms,” March 8, 2000, Seattle WA

Professional Services Marketing Association, “Setting Your Firm Apart: Differentiation in Professional Service Firms,” February 23rd, 2000, Toronto ON

The Society for Marketing Professional Services, “Measuring the Return on Your Marketing Investment,” May 14, 1999, New York NY

The Institute for Management Consultants, “Marketing: From Anecdotes to Objectivity,” May 10, 1999, Newton MA

American Association of Healthcare Consultants, “A Roadmap for Rainmaking,” April 22, 1999, Atlanta GA; May 6, 1999, Chicago, IL; May 27, 1999, Boston MA

American Association of Healthcare Consultants, “Healthcare Consulting Marketing: From Anecdotes to Objectivity,” October 17, 1998, Sanibel FL

The Institute for Management Consultants, “Turbocharging Your Business,” May 11, 1998, Newton MA

American Association of Healthcare Consultants, “Marketing Your Healthcare Consulting Firm,” November 21, 1997, Burlington MA

Inc. Magazine’s third annual “Growing Your Service Company” conference, “Six Steps for Bringing New Services to Market,” June 12, 1997, Charleston SC

 

 

© Expertise Marketing LLC, All Rights Reserved    Privacy Policy     Contact Us    Site Map