Who We Are - Suzanne Lowe

Professional Services Marketing Analyst, Advisor, Writer, and Speaker

Suzanne Lowe Suzanne Lowe is the president of Expertise Marketing, LLC. She is an analyst, advisor, writer and speaker on the best practices and emerging strategies in professional services marketing.

Before founding Expertise Marketing in 1996, Ms. Lowe spent more than a decade leading the marketing programs for top-tier management consulting and business-to-business organizations. Before that, she spent more than a decade managing and implementing strategies for political candidates and organizations.

She spearheads the only widely disseminated research initiative on strategic marketing perceptions, practices and performance of professional service firms around the globe. These studies, beginning in 1997 and continuing to the present, contain data from thousands of firms, and are the basis for her book Marketplace Masters (Praeger Publishers, 2004) on competitive marketing strategies in professional service firms.

Suzanne Lowe has written or been quoted in nearly 100 articles on the topic of professional services marketing strategy. Her work has appeared in the Harvard Business Review, Business Week.com, CMO Magazine, and Harvard Management Update. She is a contributor to the second edition of the book Marketing Professional Services, by Kotler, Hayes and Bloom. She has also been instrumental in the development, writing and publication of five books and nearly 50 articles and book chapters for her consulting clients.

Suzanne Lowe speaks regularly around the world to leading trade associations, industry groups and in-house firm audiences. Her work has also been presented internationally, most recently at the American Marketing Association's annual Frontiers in Services conference. She facilitates a Roundtable of Chief Marketing Officers from some of the world's largest and most prestigious professional service firms. She has guest-lectured at the University of Chicago Graduate School of Business and designs and delivers customized executive education programs in marketing for professional service executives.

She advises the leaders of professional service firms, from small start-up practices to large global organizations. Her work has allowed clients to:

develop valuable differentiation platforms and uniquely
advantageous positioning stances;
design new services;
create customized marketing and business development
plans, processes and tools; and
gain insights about their clients, prospects and competitors.

Ms. Lowe received a B.A. from Duke University.