Our
difference
Who we are
Alliance
partners
Contact
information
|
|
Who We Are - Suzanne Lowe
Professional Services Marketing Analyst, Advisor,
Writer, and Speaker
Suzanne
Lowe is the president of Expertise Marketing, LLC.
She is an analyst, advisor, writer and speaker on
the best practices and emerging strategies in professional
services marketing.
Before founding Expertise Marketing
in 1996, Ms. Lowe spent more than a decade leading
the marketing programs for top-tier management consulting
and business-to-business organizations. Before that,
she spent more than a decade managing and implementing
strategies for political candidates and organizations.
She spearheads the only widely
disseminated research initiative on strategic marketing
perceptions, practices and performance of professional
service firms around the globe. These studies, beginning
in 1997 and continuing to the present, contain data
from thousands of firms, and are the basis for her
book Marketplace
Masters (Praeger Publishers, 2004) on competitive
marketing strategies in professional service firms.
Suzanne Lowe has written or been
quoted in nearly 100 articles on the topic of professional
services marketing strategy. Her work has appeared
in the Harvard
Business Review, Business
Week.com, CMO
Magazine, and Harvard
Management Update. She is a contributor
to the second edition of the book Marketing
Professional Services, by Kotler, Hayes and
Bloom. She has also been instrumental in the development,
writing and publication of five books and nearly 50
articles and book chapters for her consulting clients.
Suzanne Lowe speaks regularly
around the world to leading trade associations, industry
groups and in-house firm audiences. Her work has also
been presented internationally, most recently at the
American Marketing Association's annual Frontiers
in Services conference. She facilitates a Roundtable
of Chief Marketing Officers from some of the world's
largest and most prestigious professional service
firms. She has guest-lectured at the University of
Chicago Graduate School of Business and designs and
delivers customized executive education programs in
marketing for professional service executives.
She advises the leaders of professional
service firms, from small start-up practices to large
global organizations. Her work has allowed clients
to:
- develop valuable differentiation platforms and
uniquely
advantageous positioning stances;
- design new services;
- create customized marketing and business development
plans, processes and tools; and
- gain insights about their clients, prospects and
competitors.
Ms. Lowe received a B.A.
from Duke University.
|