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Who We Are - Suzanne Lowe
Professional Services Marketing Analyst, Advisor,
Writer, and Speaker
Suzanne
Lowe is the president of Expertise Marketing, LLC.
She is an analyst, advisor, writer and speaker on
the best practices and emerging strategies in professional
services marketing and management.
Before founding Expertise Marketing
in 1996, Ms. Lowe spent more than a decade leading
the marketing programs for top-tier management consulting
and business-to-business organizations. Before that,
she spent more than a decade managing and implementing
strategies for political candidates and organizations.
Her widely disseminated research
initiatives on strategic marketing perceptions, practices
and performance of professional service firms around
the globe contain data from thousands of firms, and
are the basis for her books Marketplace
Masters: How Professional Service Firms
Compete to Win (Praeger, 2004) and The
Integration Imperative: Erasing Marketing
and Business Development Silos -- Once and For All
-- in Professional Service Firms (Professional
Services Books, 2009). She is also the author of a
monthly on-line newsletter, The
Marketplace Master™ and her blog, The
Expertise Marketplace™.
In addition, Lowe has written
or been quoted in more than 100 articles on the topic
of professional services marketing strategy. Her work
has appeared in the Harvard
Business Review, Business
Week.com, CMO Magazine, Harvard
Management Update,, and scores of magazines
and journals, including MarketTrends, Marketer,
Marketing the Law Firm, Accounting Today, Engineering,
Executive Recruiter News, Consultants News, Structure,
Management Consulting News, Journal of Law Office
Economics and Management, Professional Marketing magazine,
The Practicing CPA, Environmental Design and Construction,
PSF Journal,The Lawyer’s Competitive Edge,
and the Legal Marketing Association’s Strategy.
She contributed to the second
edition of the book Marketing
Professional Services, by Kotler, Hayes and
Bloom (Prentice Hall Press, 2002), and she was featured
as a thought leader in The
Expert’s Edge, by Ken Lizotte (McGraw
Hill Books, 2008) and Collapse
of Distinction by Scott McKain (Thomas Nelson,
2009). She is also a contributor to articles on MarketingProfs.com,
RainToday.com and the CPA Leadership Report. She was
also instrumental in the development, writing and
publication of five books and nearly 50 articles and
book chapters for her consulting clients.
Lowe speaks regularly around
the world to leading trade associations, industry
groups and in-house firm audiences. Her work has been
presented internationally, including at the American
Marketing Association's Frontiers in Service conferences.
She facilitates roundtables of Chief Marketing Officers
from some of the world's most prestigious professional
service firms. She has guest-lectured at the University
of Chicago Graduate School of Business, and designs
and delivers customized executive education programs
in marketing for professional service executives.
She advises the leaders of professional
service firms, from small start-up practices to large
global organizations. Her work has allowed clients
to:
- create highly effective market-driven organizations
and infrastructures;
- develop valuable differentiation platforms and
uniquely advantageous positioning stances;
- design new services;
- create customized marketing and business development
plans, processes and tools; and
- gain insights about their clients, prospects and
competitors.
Lowe received a B.A. from Duke
University. She co-founded Gulf
Coast Works, a Massachusetts nonprofit that helps
rebuild communities in coastal Louisiana and Mississippi.
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